Sometimes “gut” reactions may be unfair, but there’s no denying that they exist.  Something about the “thumbs-up” logo on the Vote Yes Committee website was bugging me.  I just figured it out.  The superposition of the bar code over the hand makes it look like the person has been branded with it.  That is a powerful and disturbing image for me because, unfortunately, it conjures up thoughts of RFID and privacy invasion.

It’s not rational or fair, but imagery is very important.  I’d advise losing the bar code.  I understand what they were trying to imply, but the actual impression that resonates with me is overwhelmingly negative.

Previous posts in this series:
Location O’ Doom
One Library Comment
So That’s How It’s Going To Be, Huh?
Democracy In Action
The Arrogance Is Mindboggling
Library ‘O Doom
The Library Thing