Moronic Marketdroids

If I wasn’t already avoiding them because they don’t have a low-carb option, this would probably be sufficient reason to shun Taco HellBell:

The frigid winds whipping across lower Michigan a couple of weekends ago did nothing to warm a Taco Bell manager’s cold heart.

He fired 17-year-old high-school junior Holly Cook—for daring to put on a coat.

“It was so cold that my hands were going numb,” Cook told the Lansing State Journal, describing her shift at the Charlotte, Mich., fast-food restaurant’s take-out window on Jan. 25.

The problem, explained her manager, Mike Swank, was that she wore her own coat, not one of the Taco Bell-logo coats the store kept on hand for cold days.

But Cook hadn’t counted on an undercover visit by what’s known in the trade as a “mystery shopper”—someone sent by the restaurant chain to check up on franchises.

The inspector cost the restaurant 28 points out of a perfect 100, Cook said Swank told her.

Still, Cook told the newspaper, “I couldn’t believe they fired me.”

It’s this silly corporate insistence that their logos be on everything in sight that leads to stupid things like this.  Marketing idiots get so fixated on their “corporate identity” that they forget that there are real people involved in these things.

But then, if memory serves, Taco Bell isn’t exactly known for doing the right thing (I’m referring to a case nearly ten years ago when a Taco Bell employee was fired for going into the parking lot to give aid to someone who had been assaulted—the aid being in violation of company policy never to go outside;  unfortunately, I could not find a good link to this).  Anyhow, it’s not like their food is anything special.  All they had going for them was being cheap.

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