In Poor Taste?

I just saw a commercial for Florida orange juice.  Normally, this wouldn’t warrant comment, since it seems like they’re always running in one form or another.  However, this commercial was a bit different.  It flashed up the dates and names of some of the hurricanes that hit Florida this year along with a voiceover reminding us that we’re helping to rebuild Florida with every glass of orange juice.  Is it just me or does this seem a bit sleazy?  It reeks of opportunism and strikes me as being in poor taste.

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