iBreath announced: MADD jumps shark

A company is introducing a product called the iBreath, which is a combination breathalyzer and FM transmitter for your iPod.

I heard about it this morning on KRLD.  What really got my attention, though, was the fact that MADD doesn’t like it.

Mothers Against Drunk Driving doesn’t like the iBreath saying it might encourage young people to drink as much as they can so they can make the numbers go higher and higher.

I think this statement is perfect proof that MADD has strayed from its original (and laudable) goal of preventing drunk driving and has turned into a temperance organization.  If they really still cared about preventing drunk driving, they would welcome this device as one more tool that people can use to be more responsible by avoiding driving if they’re over the limit.

I was initially taken aback that MADD would not like this device, but on further thought I suppose I shouldn’t have been surprised given their recent direction.

1 Comment

  1. Phelps says:

    MADD has long been of the opinion that if you have had any alcohol in the last week, you are too drunk to drive. No measurements needed for that.