All Of The PR Finesse of Stalin

In a move that could not be more tone deaf than if Stalin himself had made it, Greek support company Systemgraph has sued one of its customers after he had the chutzpa to complain about their service.  Systemgraph is an authorized Apple reseller and service provider in Greece.

From the linked article:

He claims Systemgraph refused because the iMac wasn’t bought there. Papadimitriadis insisted he had followed the procedures set out at And he says he took his case to the consumer ombudsman, although that is a lengthy process. Clearly, there wasn’t going to be accord here. But it was what transpired next that has captured Greece’s imagination.

Papadimitriadis posted his story on a forum, something that seems to have upset Systemgraph. For the company has sued him for 200,000 euros (about $267,000), claiming he damaged its reputation.

His post, as translated by Google, does not seem to offer harsh or emotive language. The most anyone who has reported on the case claims is that Papadimitriadis described Systemgraph as “dodgy.”

Of course this is all through the lens of automated Greek-to-English translation, so perhaps something has been lost.  But if the facts are even remotely the same as my understanding, this is a case where discretion is the better part of valor and where it’s best to just let things be.  Systemgraph’s attempt to silence this customer for his supposed ‘slander and insult’ has simply brought the case into the glare of a world-wide spotlight.  Nothing good can come of this for Systemgraph, even if they unilaterally drop the lawsuit now.

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