I saw one of those loud, obnoxious, tractor-pull-announcer car dealership commercials this morning. I usually tune them out, but I couldn't help but notice the message in this one. It was a "buy one get one free offer". If you purchased a new Expedition or Explorer they'd give you a used 2002 Escort (or was it a Focus?). Of course it was a used car, but I think it says a few things about the car market that they'd do this.
I always hear the enviro types whining about SUVs, but the evidence suggests that they're being ignored (good!). The high margins available in the SUV business show that these are what people want. That a dealer is now giving away econoboxes with SUVs further shows that the market is outshouting the enviros.
The market has spoken and it has told the enviro weenies to STFU.
Posted by Aubrey at February 5, 2004 09:38 AM | TrackBackWith a Focus and Expedition, maybe you could carry the car around in the back of the SUV. ;o)
Sounds like an impressive deal. I'm on the brink of buying my first new car, so I'll see what kind of bargaining power I have at the table.
Posted by: Kevin White at February 5, 2004 11:43 AMOne thing I've learned is that if you don't want to dicker around too much, you may want to consider a dealership's internet sales department. Most of them will give you the invoice price up front (or so they say; at least it's a lot better than sticker). You should also be eligible for some kind of first-time-buyer special.
Posted by: Aubrey Turner at February 5, 2004 12:25 PM